Not sure what rewards to use in your newsletter referral program?

We took what we learned from running hundreds of successful email referral programs and turned it into this ultimate rewards library.

From newsletters and media companies, to authors and info-products... scroll down and find reward ideas that'll make your subscribers share like wildfire!

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A Lunch Invite

Want a reward that'll make your subscribers sit up and pay attention? Manu from StackedMarketer says that — if you make 1'000 referrals — he'll fly you out to visit him in Vienna and buy you a schnitzel for lunch!

Sponsorhips/Ads
Paid Memberships
Other
Info Products
Exclusivity

FREE

Free Month's Membership

Use a free month's membership of your paid newsletter/community to incentivise subscribers to share. Works best as a reward for making 1-2 referrals. As a bonus, you'll likely see conversions to your paid memberships jump by 10-50% too!

Paid Memberships
Monetary

FREE

Secret Newsletter Access

Newsletter creators like James Clear reward their subscribers with access to a 'secret' extra edition of their newsletter for 1-3 referrals. This is a great, free reward - especially if your audience can't get enough of your content!

Exclusivity
Valuable Content
Sponsorhips/Ads
Paid Memberships
Info Products

FREE

Limited-Edition Giveaways

To shake things up, try running a time-limited referral giveaway with an exclusive reward. For example a signed copy of your book, a limited print run of branded t-shirts, or even a custom piece of artwork. The more personal, the better.

Exclusivity
Giveaways
Info Products
Paid Memberships
Sponsorhips/Ads

FREE

(Virtual) Coffee Chats

Reward subscribers who make 3+ referrals with an invite to an exclusive coffee chat with you and the other winning subscribers. The more subscribers you have (or the more popular you are), the more referrals it should take to win an invite... Trevor McKendrick asks for 20!

Sponsorhips/Ads
Paid Memberships
Info Products
Exclusivity
Services

FREE

Free Ebook

Just like with lead magnets, a free ebook can perform well as a reward for 1-5 referrals if it is on a subject your audience is interested in.

Info Products
Services
Paid Memberships
Valuable Content
Exclusivity

FREE

Sponsored Giveaway

Is there a brand or product your audience loves? Why not reach out to them and ask them to sponsor your referral giveaway with a free item as the reward? The added urgency of a giveaway is great for increasing referrals, and this is a super-effective (and free!) way build relationships with potential sponsors!

Swag
Sponsorhips/Ads
Giveaways
Exclusivity
Paid Memberships

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Branded Stickers

Branded stickers tend to underperform expectations as a referral reward. They're also a pain (and not free) to distribute. That said, people do love receiving physical rewards. Consider using stickers as a reward for 2-5 referrals if you have a strongly branded newsletter. Especially if it's meant more as a gesture of thanks (rather than an incentive).

Paid Memberships
Sponsorhips/Ads
Swag

FREE

Insiders Club Membership

Harness the power of exclusivity to incentivise your subscribers to share. Membership of an exclusive "insiders club" is an awesome (free) reward for 1-3 referrals. Just make sure there are some real benefits to being a member! (eg early or exclusive access to your content)

Exclusivity
Paid Memberships
Sponsorhips/Ads
Info Products

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Branded Merch

Branded merchandise can make an effective reward for 5+ referrals and up. Generic best performers include mugs, socks, and AirPod cases. For best results though, go the extra mile and choose a piece of branded merch that fits in with your audience. For example Madison at Your Weekly W(h)ine gives away a branded corkscrew to her wine-loving subscribers in return for 7 referrals.

Giveaways
Swag
Sponsorhips/Ads
Paid Memberships
Other

FREE

Sponsored Rewards

Want to give your subscribers an impressive reward without breaking the bank? Try asking potential sponsors (who are interested in reaching your audience) if they'll sponsor you with free examples of their product as referral rewards, in return for the extra exposure. For example if you run a newsletter about sales, ask the author of a popular sales book if they can sponsor you with a free ebook for 5 referrals.

Affiliates
Monetary
Other
Sponsorhips/Ads
Swag

FREE

Featured Spotlight in Book/Course

Have a book, course, or other info-product? Reward subscribers who make A LOT of referrals (or who win a giveaway) with a featured spotlight in your product. For example, if you are writing a fiction book you could name a character after them. Or - if you run a course on marketing - you could feature the subscriber as a case study/teardown.

Exclusivity
Giveaways
Info Products
Other
Paid Memberships

FREE

Discount Coupon/Voucher

Have a paid product of some kind? A course or book? Or an ecommerce store? Discount coupons are a great way to get more referrals while also increasing your product's conversion rates. Tip: Be more generous than you think you need to, always use a dollar amount (not a %), and set the referral bar low: 1-3 referrals max.

Monetary
Info Products
Services
Paid Memberships

FREE

Early Product Access

Have a product launch coming up soon? Releasing new content? Give early access to subscribers who make 1-3 referrals. Not only is this reward completely free and easy, it's also a lot more effective than you'd expect. Normally performing 2-5x better than even significant discounts!

Exclusivity
Info Products
Paid Memberships
Valuable Content

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Showstopper Rewards

What do a San Francisco billboard with your face on it, a flight to New York, and an all-expenses-paid trip to Vienna have in common? They're all examples of massive rewards used in SparkLoop referral programs (for 500-2000 referrals)! Now, do you expect anyone to win them? No. But they're great at catching your subscribers' attention and giving them a talking point when sharing. What crazy, awesome, probably-impossible reward could you offer your audience?

Swag
Paid Memberships
Sponsorhips/Ads
Other

FREE

Tour of Your Workplace

Have an interesting job? Reward subscribers who make a lot of referrals with an invite to meet your team and see your work first-hand. For example... Harvard professor and NYT-bestselling author David Sinclair rewards newsletter subscribers who make 95 referrals with a guided tour of his lab!

Other
Exclusivity
Giveaways
Info Products
Paid Memberships

FREE

Newsletter shoutout

Would your subscribers like to get their names (or product) in front of your entire email audience? If so, then giving them a shout-out in your newsletter can be a great reward for making 5+ successful referrals!

Other
Services
Paid Memberships

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Branded Clothing

Hats, hoodies, t-shirts, flip-flops... if you've got a strong brand and your subscribers want to show it off in public, then branded clothing can be a great (but pricey) reward for higher referral tiers. It worked for Morning Brew!

Sponsorhips/Ads
Giveaways
Swag

We got 50k new subscribers in 5 months!

Nicholas and hundreds of other creators grow their newsletters faster with a SparkLoop referral program. Just like Morning Brew and The Hustle.

Learn how you can join them with our free, 5-email course...

Plus... get a free 30-day trial of SparkLoop!