Back To All Rewards
Referral Tiers:
Giveaways
Suitable For:
Broad-appeal newsletter
Creator newsletter
DTC/ecommerce newsletter
Local newsletter
Niche/B2B newsletter
Paid subscription/membership
Personal newsletter
Cost:
Free

Sponsored referral giveaway

Is there a brand or product your audience loves? Reach out to them and ask them to sponsor your referral giveaway with a free item as the reward!

The added urgency of a giveaway is great for increasing referrals, and this is a super-effective (and free) way build relationships with potential sponsors/advertisers. Or to improve the ROI on an existing sponsorship.

For example:

  • as a local newsletter, ask local brands for vouchers or event tickets
  • if you have a niche B2B audience, put together a group of free products from five top industry providers
  • broad appeal audience? Reach out to any high-end consumer DTC brand currently spending money on newsletter/podcast advertising and they'll be happy to supply their product as the prize

Bonus tip: Combine the giveaway with an important shared milestone. Eg when you're about to hit 10k, 100k, or one million subscribers.

Fulfilment instructions

The SparkLoop giveaway feature makes it easy to automatically track and calculate the winner of your referral giveaway.

You can choose whatever kind of giveaway structure works best for your audience. From “one referral = one entry” to a leaderboard style “most referrals wins” contest.

Learn more here →

The SparkLoop giveaway feature makes it easy to automatically track and calculate the winner of your referral giveaway.

You can choose whatever kind of giveaway structure works best for your audience. From “one referral = one entry” to a leaderboard style “most referrals wins” contest.

Learn more here →

Examples to steal:

⏱ We're still collecting examples of this reward type. Check back soon!

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Plan your perfect referral rewards program

Discover reward and giveaway ideas that'll explode your email-list growth with this free guide.

Including strategy, niche-specific examples, and the step-by-step process our team uses to build the most successful newsletter referral programs in the world.