All too often, newsletter operators jump straight to referral reward ideas with monetary value. But — most of the time — your audience will be much more motivated to share by emotionally valuable rewards. Rewards that are fun, unique, exclusive and have a great story attached to them.

Insider handshakes are a great example of all the above. People love to be part of an exclusive club (even if it is very silly in a good way).

This is especially true if you ever run or visit events — where a popular twist on the idea is to say "see a member of our team at an event, introduce yourself with our insider handshake, and we'll buy you lunch" or similar.

SparkLoop makes it easy to trigger an automated email to the reward winner with instructions on how to perform your secret insider handshake.

SparkLoop makes it easy to trigger an automated email to the reward winner with instructions on how to perform your secret insider handshake.