38min listen

S01E46: Redefining Local Media Success: Strategic Insights — with Geoff Sharpe of Lookout Media

— An email-first community media company helping locals understand, explore, and love the cities they live in.

Send & Grow podcast

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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Gunnar Holm of Grow Joy, a newsletter growth agency focusing on paid Meta ads.

In this episode, Dylan & Geoff discuss…

  • The Genesis of Lookout Media: how Geoff identified a niche for local newsletters in Canada's media landscape
  • Keys to Local Newsletter Success: the essential elements that have fueled Lookout Media's growth and how they differentiate themselves from other local media
  • Innovative Growth Strategies: learn how Lookout Media expands its reader base in competitive cities.
  • Monetization Mastery: Geoff shares Lookout Media's unique formula for reliable & diversified revenue.
  • Expanding the Scope: why they've branched into food journalism and how diversification has enriched their offerings and audience engagement
  • Valuable Advice for Operators: Geoff offers tips for local media operators based on his experiences, successes, and failures.
  • ...and much more

Lookout Media
Vancity Lookout
Ottawa Lookout
Geoff on LinkedIn
Geoff on Twitter
Dylan on Twitter/X
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