46min listen

S01E44: How to build a profitable local newsletter — with Ryan Sneddon of Naptown Scoop

— a local newsletter for Annapolis, Maryland doing 6-figures with only 17.8k subscribers.

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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Ryan Sneddon of Naptown Scoop, a pioneering local newsletter dedicated to Annapolis, Maryland.

In less than four years, Ryan's grown Naptown Scoop to a full-fledged local media business with a small staff and a target annual revenue of $350k. He plans to grow to over $1M in revenue in the upcoming few years—all from a local newsletter with under 18k subscribers.

In this episode, Dylan & Ryan explore:

  • The Genesis of Naptown Scoop: How Ryan's dissatisfaction with traditional employment pathways led him to create a local newsletter that now connects thousands.
  • Overcoming Growth Challenges: Strategies and insights on expanding a local newsletter's reach and engagement, including the pivotal role of community involvement.
  • Monetization Pathways: From direct advertising to innovative community events, Ryan shares how Naptown Scoop has turned local attention into a thriving business model.
  • The Power of Local Influence: How owning a local newsletter opens unparalleled opportunities for business ventures, partnerships, and community impact.
  • Future Visions: Ryan's ambitious plans for Naptown Scoop and advice for aspiring newsletter creators looking to make a difference in their communities.
  • ...and much more, including Ryan's candid thoughts on the balance between being a local 'celebrity' and a committed newsletter operator.

Naptown Scoop newsletter
The Life of Scoop newsletter
Ryan on LinkedIn
Ryan on Twitter
Dylan on Twitter/X
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