39min listen

S01E38: Crafting newsletters that connect — with Tarzan Kay

— a weekly email of edu-tainment that shows you what unmissable weekly emails look like.

Send & Grow podcast

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Tarzan Kay. Tarzan has written a weekly newsletter to her email list for over 7 years. In that time, she went from making $15,000/yr as a piano teacher to over $2M a few years later.

But the success wasn't all it was cracked up to be. She's since made a 180° change in her approach. Since doing so, She's built a robust community around her newsletter, primarily serving course creators, coaches, and service providers by sharing invaluable insights on emails.

In this episode, Dylan & Tarzan discuss…

  • From Email Marketing to Newsletter Pro: How Tarzan transitioned from an email marketer to a full-fledged newsletter operator.
  • Relational vs. Transactional Communication: Learn the stark differences between traditional email marketing and the more personal, engaging world of newsletters.
  • Building Trust Through Consent: Tarzan shares her strategies for maintaining subscriber trust through consent practices and why it's crucial for newsletter success.
  • Monetization and Content Creation: Uncover the nuances of newsletter monetization, including ads, sponsorships, and creating compelling content that resonates.
  • Sustaining Engagement Over Years: Tarzan reveals her secrets to keeping a newsletter fresh and engaging for over seven years.
  • ...and much more!

Tarzan Kay's newsletter
Tarzan on Linkedin
Dylan on Twitter/X
SparkLoop's Paid Recommendations
SparkLoop Partner Programs
SparkLoop Affiliate Contest

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