39min listen

S01E37: The LinkedIn Growth Playbook for your newsletter - with Tom Alder of Strategy Breakdowns

— a 3-minute weekly email on the strategy playbooks and growth hacks that built the world's greatest companies.

Send & Grow podcast

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Tom Alder of Strategy Breakdowns — a weekly newsletter diving into .

Tom recently quit his job at Atlassian to go *all in* on Strategy Breakdowns—a big gamble for many, but with a LinkedIn audience of over 75k followers, Tom has increased his odds for success with taking Strategy Breakdowns to new heights.

In this episode, Dylan & Tom discuss…

  • Exceptional Growth: Discover how Tom leveraged his LinkedIn to amass a following of 75k.
  • Conversion strategies: Tom reveals his most successful tips for converting LinkedIn followers to newsletter subscribers.
  • Content Mastery: How Tom crafts engaging content that not only educates but also entertains, increasing the potential for virality.
  • Monetization Pathways: How Tom is crafting multiple revenue streams, optimizing for long-term sustainability—and why.
  • Strategic Insights for Newsletter Creators: Tom shares the why and how of his strategic decisions, offering actionable advice for newsletter operators seeking growth and engagement.
  • ...and much more!

Strategy Breakdowns newsletter
Tom Alder on Linkedin
Tom Alder on Twitter/X
Strategy Breakdowns - 6 Months Into Strategy Breakdowns ("build-in-public" post)
Dylan on Twitter/X
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