SparkLoop joins the ConvertKit family, focuses on paid recommendations

ConvertKit acquires SparkLoop and announces native integration, bringing SparkLoop’s industry-leading newsletter growth and paid recommendations tools to 100k+ creators.

Louis Nicholls

June 9, 2023

BOISE, ID — Today, ConvertKit, a marketing platform built to help creators make a living, announced the acquisition of SparkLoop, the #1 newsletter growth platform.

Since launching in October 2022, SparkLoop’s paid recommendations network has grown into the most effective subscriber acquisition channel for hundreds of top newsletter publishers and media brands w. With millions of dollars paid out to newsletter operators (and growing 40% monthly).

At the core of this success is SparkLoop’s proprietary recommendations engine: Publishers can invest into audience growth risk-free, paying only to acquire high-quality, engaged subscribers.

Newsletter operators like Sahil Bloom are already seeing the benefits of this:

“I’ve been able to grow my newsletter at a rate of 50,000 subscribers per month by reinvesting money I earn from Brand Sponsors back into supporting other creators’ newsletters with Paid Recommendations!”

-Sahil Bloom, Founder of The Curiosity Chronicle

With the acquisition of SparkLoop and the launch of a new, native integration of paid recommendations into ConvertKit’s Creator Network, creators can unlock an extra $2-5 in revenue per subscriber, which brings ConvertKit another step closer to its goal of paying out $1B to creators.

“Not only does this deal change the game for how creators earn a living… it enables publishers on SparkLoop to be recommended by 100k+ newsletter creators. Unlocking a scalable, high-quality audience acquisition channel that supports individual creators, rather than Google and Meta,”

-Louis Nicholls, co-founder of SparkLoop.

SparkLoop will continue to operate autonomously post-acquisition with the entire team remaining in place along the same mission: To build the best audience and revenue growth tools for newsletter operators.

Currently, SparkLoop is compatible with 20+ major email service providers (ESPs) with more integrations and partnerships planned for the near future.

“After seeing what SparkLoop was building, it was obvious that they were pioneering a new way to get creators paid. And with this acquisition we see an enormous opportunity to build the most effective way for newsletter publishers to grow their audience,”

-Nathan Barry, Founder and CEO of ConvertKit.

The SparkLoop acquisition is just the latest example of ConvertKit's commitment to providing the best possible tools and resources for creators. With more than 100,000 creators sending over 2 billion emails each month, ConvertKit is one of the largest creator communities in the world.

Creators can start growing their audience and revenue with paid recommendations by signing up with their paid ConvertKit account or starting a free 14-day trial

Publishers interested in acquiring scalable, high-quality, engaged subscribers at a guaranteed CPA and with no ongoing work can learn more about SparkLoop’s Partner Program here.

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