S01E47: Coaching Session: Tips from a Newsletter Pro — with Josh Spector of For The Interested
— A one-paragraph newsletter shows you simple, proven ways to use writing to grow your business based on how others have done so.
1hr listen
Welcome back to another episode of the Send & Grow podcast. This week, podcast host Dylan Redekop sits down with Tiffany Uman, a career coach and workplace expert, and the creator of the 'Peak Performers' newsletter.
Tiffany now channels her wealth of experience from her time at L'Oreal into empowering others in their careers. She's a member of the Forbes Coaches Council, a LinkedIn learning instructor, an author, and speaker.
In this episode, Dylan and Tiffany discuss…
- The Genesis of 'Peak Performers': How Tiffany's desire to create an intimate, value-driven community led to the birth of her newsletter.
- Evolving Newsletter Strategies: Tiffany shares her shift to a more intentional newsletter approach in 2023, focusing on authenticity and deep connection with content.
- Significant Growth and Engagement: Insights into how Tiffany's strategic changes resulted in a 70% growth in her email list and a nearly 50% open rate.
- Community Leveraging and Monetization: Strategies Tiffany employs to grow her newsletter audience, including her collaboration with SparkLoop and approaches to monetization.
- Looking Ahead to 2024: Tiffany's massive newsletter aspirations, her goals for subscriber growth, and how she plans to achieve them.
- Creating with Passion: The importance of a clear mission and genuine enthusiasm in newsletter creation, and direct impacts on subscriber engagement and content quality.
Other Links Mentioned
Peak Performers newsletter
TiffanyUman.com
Tiffany on LinkedIn
Dylan on Twitter