Friday Feature: The Rollup
How The Rollup is rapidly growing without sacrificing engagement.
6 mins
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Mike Benitez of The Merge, a newsletter delivering military news & technology trends for people in the national security space.
Mike is a retired US military fighter pilot. Since retiring, he's been working in the military tech space -------- while publishing The Merge as a passion project.
In this episode, Louis & Mike discuss…
- How Mike maximizes his audience to help with growth AND content
- The pillars of success for The Merge's referral campaign
- The creative ways Mike is driving revenue
- ...and much more!
Other Links Mentioned
The Merge newsletter
The Merge podcast
The Merge on Twitter
Louis on Twitter