36min listen

S01E25: Mastering efficient organic growth - with Mike Benitez of The Merge

— a twice weekly newsletter for people in the national security space.

Send & Grow podcast

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Mike Benitez of The Merge, a newsletter delivering military news & technology trends for people in the national security space.

Mike is a retired US military fighter pilot. Since retiring, he's been working in the military tech space -------- while publishing The Merge as a passion project.

In this episode, Louis & Mike discuss…

  • How Mike maximizes his audience to help with growth AND content
  • The pillars of success for The Merge's referral campaign
  • The creative ways Mike is driving revenue
  • ...and much more!

Other Links Mentioned
The Merge newsletter
The Merge podcast
The Merge on Twitter
Louis on Twitter

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