S01E47: Coaching Session: Tips from a Newsletter Pro — with Josh Spector of For The Interested
— A one-paragraph newsletter shows you simple, proven ways to use writing to grow your business based on how others have done so.
1hr listen
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Matt Brown of Extra Points, a paid newsletter for the college sports industry.
Matt was laid off from working at Vox during the pandemic. He started the Extra Points newsletter as a business experiment. And it's paid off. With 16k subscribers, including 3k paid, Matt's leveraged his experience, business savvy, and network to build & sell a newsletter in under 3 years. After selling to D1 Ticker, Matt's remained as head publishing for Extra Points.
In this episode, Louis & Matt discuss…
- Starting a newsletter as a business
- Matt's philosophy for free vs. paid content
- How to leverage earned media for growth
- Using a video game as a lead magnet for paid subscriptions
- ...and much more!
Other Links Mentioned
Extra Points newsletter
Athletic Director Simulator 3000 (video game)
D1 Ticker
Matt on Twitter
Louis on Twitter