45min listen

S01E16: Earning 6-figures from your newsletter side business — with Katelyn Bourgoin of Why We Buy

— a newsletter making marketers smarter in only 3 mins per week.

Send & Grow podcast

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Katelyn Bourgoin of the Why We Buy newsletter.

Katelyn's newsletter is earning over $300k in annual revenue—and it's not even her full-time business. She founded Customer Camp in 2019 where she helps businesses figure out what triggers customers to buy so they can market smarter.

In this episode, Louis & Katelyn discuss…

  • How she leverages social media to grow & promote her newsletter
  • How Katelyn created gamification inside her newsletter
  • The lessons Katelyn learned from selling newsletter sponsorships
  • Her #1 piece of monetization advice for new newsletter operators

Other Links Mentioned
Katelyn on Twitter

Louis on Twitter

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