38min listen

S01E15: Growing a newsletter in 2023 — with Manny Reyes from Workweek

— building a media business for creators.

Send & Grow podcast

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Manny Reyes from Workweek Inc.

Manny was on the Morning Brew team before joining Workweek in a paid acquisition role.  

In this episode, Manny & Louis discuss:

  • the key differences in marketing & publishing a B2B newsletter vs. a B2C newsletter
  • the best way for creators to get started with paid newsletter growth
  • the most important metric Workweek looks at to determine paid growth budgets
  • what Manny would do to get 100,000 subscribers starting from scratch
  • ....and much more!

You can find Manny Reyes on Twitter, and Louis is at @louisnicholls_ .

Other links mentioned:


Workweek

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