S01E15: Growing a newsletter in 2023 — with Manny Reyes from Workweek
— building a media business for creators.
38min listen
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Justin Moore, founder of the Creator Wizard newsletter.
Justin's creator journey started back in 2009 with a YouTube channel. Since then, he's built a successful business as a Sponsorship Coach, backed by his rapidly-growing Creator Wizard newsletter where he shares weekly sponsorship opportunities with over 22k readers (his list has doubled in size since the time of this recording!).
In this episode, Justin shares why and how he started Creator Wizard—and how it's a LOT different today than just a few years ago when he began.
We also discuss:
- how he's using backend offers to monetize his newsletter (5:09)
- the lesson he learned from losing 30k subscribers (15:10)
- key growth levers Justin's used (19:40)
- how he 5x'd newsletter subscribers in a year (22:25)
- why Creator Wizard's referral program has worked so well (26:18)
- the returns Creator Wizard is seeing in paid growth (29:30)
- what he'd do differently if he started over today (35:00)
- his advice to newsletter operators monetizing with sponsorships (39:00)
- ....and much more!
You can find Justin Moore on Twitter, and Louis is at @louisnicholls_ .
Other links mentioned: