38min listen

S01E11: Growing a 6-figure newsletter with no audience — with Jason Woodruff of The Pour Over

—a 3x per week newsletter with over 350,000 subscribers.

Send & Grow podcast

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Jason Woodruff, creator of The Pour Over newsletter.

Jason started The Pour Over as a news-based but "Christ-first" newsletter. Their mission is to provide unbiased, non-partisan news. Jason shares how he struggled through slow growth and missing growth goals to now reaching over 350k inboxes.

In today's episode, we discuss:

  • how they grew to 350,000 newsletter subscribers
  • what Jason would do today to grow a newsletter from scratch
  • the platforms they're investing in paid growth
  • ....and much more!

You can find The Pour Over on Twitter, and Louis is at @louisnicholls_ .

Other links mentioned:

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