Not sure what rewards to use in your newsletter referral program?

We took what we learned from running hundreds of successful email referral programs and turned it into this ultimate rewards library.

From newsletters and media companies, to authors and info-products... scroll down and find reward ideas that'll make your subscribers share like wildfire!

FREE

Discount/coupon booklets

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Branded joggers

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Branded drinking glass

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Branded sweatshirts

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Free products

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Featured spotlight in newsletter

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Newsletter/social shout-out

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FREE

Downloadable content

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Invitation to an AMA/coffee chat

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Mystery prizes and rewards

Use curiosity and a sense of mystery to intrigue your audience and incentivise them into referring.

For example, subscribers could unlock a "mystery" video or other content when they make three referrals. Or you might ship them a "mystery" gift box when they hit 25 referrals.

In general, fewer of your subscribers will be incentivised by an unknown reward. But there'll be a few subscribers who really want to discover what the mystery reward is. And they'll be hooked.

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Niche physical rewards

Often, the best rewards are unique to your audience. And this is true for physical rewards too.

What's a unique, more creative physical reward you know your audience would be excited to win?

For example, if you have a local newsletter, why not try local items as rewards? (Maybe sponsored by a local business)

Or — if your newsletter is in a specific niche like the travel or sports verticals — how about a branded luggage tag or a custom sports bottle?

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High-value prize giveaway

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Group/community reward

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Secret "insider" handshakes

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Tour of your workplace

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Limited-edition giveaways

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Partner-sponsored reward

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Showstopper rewards

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Local business rewards

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Branded coffee mugs

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Exclusive "insider" newsletters

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FREE

Free membership (trial)

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Invite for lunch

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Message/call from a celebrity

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Sponsored referral giveaway

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Refer-to-get-access rewards

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Referral leaderboard glory

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In-newsletter badges

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Branded caps/beanies

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FREE

Locked "insider" newsletter section

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FREE

Exclusive content

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Unique prize giveaways

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Special group/team pricing

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Amazon vouchers

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Discounts and coupons

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Posters, prints and postcards

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Insiders club or community

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Branded t-shirts

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Reader takeover

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Podcast/content bloopers

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Forfeit/challenge rewards

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NFTs and creator coins

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Free book (chapter)

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Free access for a friend

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Event tickets

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Gift cards

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Access to course content

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Creative/crazy rewards

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Early access

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Stickers and badges

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FREE

Coaching and services

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Cross-promotional giveaway

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We got 50k new subscribers in 5 months!

Nicholas and thousands of other creators grow their newsletters faster with a SparkLoop referral program. Just like Morning Brew and The Hustle.

Learn how you can join them with our free, 5-email course...

Plus... get a free 30-day trial of SparkLoop Pro!