paid tip #6:
Use giveaways and sweepstakes
In 2021, we saw two giveaway strategies be highly effective for fast, affordable newsletter growth.
First up, "refer-to-win" giveaways. Used by operators like Tim Ferriss, 1440 and Front Office Sports to grow their audiences and drive sponsorship revenue.
Secondly, "parter sweepstakes". Where you partner with other brands and newsletters to run a shared giveaway and attract their audiences to your own email-list.
The engagement of new subscribers via sweepstakes can be low. But — if you want to grow quickly in 2022 — adding a monthly giveaway of some kind into the mix is a must!